CMO's Year End Specials
These days, marketing channels, platforms, and tools that lack a social component are probably doomed to failure. CMO.com's second annual downloadable guide will help you determine which ones are a must in your marketing strategy.
CEOs have always held their CMOs to high standards, but in this day and age, marketing accountability has never been more intense. What does it take to please the boss?
From choosing a chief digital officer, to opening your eyes to talent in new places, to incenting employee innovation, these suggestions--and more--will help CMOs build a forward-thinking team of top-notch marketers.
With so many issues on a CMO's plate, it's no wonder a few things slip by. Unfortunately, those under-the-radar issues can come screaming into view if not properly managed.
The Society of Digital Agencies' "Digital Marketing Outlook" report explores a multitude of topics that make it clear the era of integrated marketing is very much here. More than 600 CMOs, agency executives, and digital media technologists were surveyed for the report, rolled out over four weeks in the form of 25 insightful articles designed to inspire, validate your thinking, and fuel action.
Consumers want to feel they're part of something that makes the world a better place. Marketers who fail to realign their thinking and behavior in the pursuit of meaning will be quickly overtaken by those who do.
Metrics can be a good news-bad news situation for marketers. They're necessary to gauge our marketing efforts, of course, but picking the wrong ones can be worse than using none at all.
CMOs have at their disposal more new technologies than ever before. And the barriers to entry have never been lower. To help you narrow the field, we have selected eight new technologies--what they are, why now, and what to watch out for--you should be testing or implementing now.
It is getting more difficult for a company to connect with customers and prosper if it doesn't stand for something more than its bottom line. Here, we assemble survey data and expert opinion to give marketers guidance on what consumers expect from companies--and how companies can satisfy those expectations.
Slavish rule-following can have predictable, dull results--exactly what marketing shouldn't be. Done right, breaking the rules can be liberating and successful. Meet three executives whose marketing risks paid off, plus one whose didn't and cost her her job.
iMedia Connection Weekly Picks
| 8 reasons marketers can't trust Facebook | ||
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By Douglas Karr Is your business or your clients' marketing heavily dependent on Facebook? If so, you have more to lose than you think. Here's why.  |
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 |
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| Our industry's unethical, indefensible behavior | ||
 |
By Eric Picard As an industry, our methods of tracking consumer behavior online are wrong. See why all of the arguments to the contrary fall apart when logic is applied. |
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| Why clicks are the wrong metric | ||
 |
By Jarvis Mak Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why. |
|
| Guy Kawasaki talks startups, Twitter | ||
 |
The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using T | |
The top digital-marketing stories from around the Web.
In This Issue
We have a decidedly digital batch of stories this week. In the social arena, Twitter is rolling out a redesign in an effort to "organize a growing sense of information overload" and "convince advertisers that their products will be visible to consumers," according to Wired. Meantime, in mobile, marketers surveyed by AT&T said they'll be expanding their initiatives in the new year, with a heavy emphasis on mobile apps and barcode technology. E-mail-wise, the CMO from Augeo Marketing offered some ideas for boosting engagement, while on the Web-site front, the fight to halt, or at least slow, the addition of top-level domains continued. Finally, for a glimpse of what to expect in the new year, click through our "Top 10 Digital-Marketing Trends For 2012" slide show.
Until next week,
The Editors of CMO.com
| Top 10 Stories |  |
 |
A redesign, which is currently being rolled out to users over the next few weeks on mobile devices and the Web, consolidates a number of Twitter's existing features into four separate categories to better organize a growing sense of information overload and convince advertisers that their products will be visible to consumers.
That said, a growing number of Americans say they use Facebook to research and review consumer product information, according to Epsilon Targeting.
In an appearance before a House Judiciary subcommittee, Federal Trade Commission chairman Jon Leibowitz called the Internet Corporation for Assigned Names and Numbers' decision to begin accepting new top-level domains like .bank or .coke "a potential disaster" for consumers and businesses.
Marketers are extremely enthusiastic about the possibilities of mobile barcode campaigns, with 66 percent of respondents agreeing that barcodes will drive innovation in mobile marketing next year.
Yahoo's central marketing team will now report to interim CEO Tim Morse, who took over the role in September after the ousting of then-CEO Carol Bartz.
2D were the most popular barcodes scanned with 87% compared with just 13% for 1D barcodes.
Not all rewards need to be financial, but can involve an emotional connection or educational benefit, which people are increasingly seeking, says Ken Greer.
According to a new forecast by media service agency ZenithOptimedia, the global advertising market will grow by 3.5 percent in 2011 and by 4.7 percent in 2012, down from a forecast in October.
The effort is intended to help Google recast its image with consumers as its products broaden far beyond search.
General Mills is moving its open innovation efforts to the digital world. With G-WIN Digital, the food company is looking for consumers' gaming and mobile ideas.
Top Stories From CMO.com
|
|
Regulation that addresses unsolicited electronic commercial messages in Canada comes attached with implications that matter to every U.S. marketer sending electronic messages to, through, or from the Great White North.
Branded content accounted for 26 percent of overall marketing spend for responding companies, which included Allstate Insurance, Sports Authority, and the University of Mspamaryland.
The haves: Online, cable, radio and out of home. The have-nots: Just about everyone else.
A full 88% of survey respondents said that the time it takes for the site to load or appear on the screen is an either important or extremely important feature of their mobile shopping experience.
According to Facebook, spending on the following campaigns varied greatly and most included a mix of marketplace and premium ad buys.
By 2015, video ad spending will reach $7.11 billion, up from $2.16 billion in 2011. In the past year alone, growth was 52.1%.
Panelists at this week's Ignition conference also echoed the themes of an earlier panel on digital advertising, in which eMarketer CEO Geoff Ramsey said that there should be a stronger connection between the ad tech and creative communities.
Carney has faced a decidedly rocky path since leaving her New York City-based media planning and strategy firm Naked Communications, and joining Disney in April 2010.
Television stations may face reprimand or the loss of commercial broadcast rights if they air advertising during the 45-minute episodes.
In the absence of a financial meltdown, the 274 technology marketing executives and agency professionals who responded to IDG's online survey said that 50.1% of their spending would focus on digital tactics in 2012.
| Inside CMO.com | |
Some marketing pros say creativity is more important now than it ever has been in the past; others say every campaign must be crafted with an eye toward analytics, optimization, and ROI mandates. But can't the two disciplines co-exist--or even complement each other?
In her new book, launched earlier this week, Allison Cerra examines how technology is changing the way people perceive their relationships and define themselves. It turns out that the same technology affects different people in different ways, depending on their stage of life. Cerra explains what it all means for marketers.
I've seen resumes that run 12 pages--and every page is important and worth reading. In marketing, companies struggle with keeping the message short, focused, and meaningful. But when it comes to selling yourself, sometimes short comes up, well, short.
The most "activated" brands in any category typically are ones that do the best job of making their customer/prospect audiences more successful--and not just by selling them products. As a case in point, consider our client, PR Newswire.
Are Cover Letters Still Relevant For Social Media and Tech Jobs?
The cover letter is often an expected attachment to the résumé, serving as an applicant’s first impression on potential employers. Traditionally, it offers job seekers an opportunity to introduce their skills and qualifications, while giving hiring managers an idea of a candidate’s suitability for the position.
But as more companies use social networks to screen candidates, many applicants are questioning whether their cover letters are still relevant. With the level of transparency in social media, what can a cover letter offer that a LinkedIn profile or Twitter stream can’t?
Opinions of the career experts interviewed for this article were split, leading us to answer the above question with “it depends.” Here’s a look at why you may not want to send a cover letter, why it could still be useful to send one, and how to optimize your approach when applying for social media and tech positions.
The Relevancy Factor
A cover letter’s value can be determined by its approach. Many hiring managers see them as increasingly unnecessary because they’re often text-heavy, unoriginal, and repeat the résumé rather than enhance it.
Mark O’Connor, staffing manager at oil company Tesoro, says he doesn’t read much into cover letters, particularly for tech jobs — but adds that it doesn’t mean applicants shouldn’t bother to send them. “They should be short functional summaries of their relevant experience,” he says.
Still, O’Connor’s team of recruiters focuses on developing relationships with candidates via social networks. From there, they’re more concerned about the details that lie within the résumé and try to hone in on a candidate’s past experience.
For MSNBC Career Columnist Eve Tahmincioglu, cover letters are even more important for social media and tech job seekers. “Today companies want tech employees who are critical thinkers, well-rounded and do more than just tech speak,” she says. “These things are hard to convey in a résumé.”
In some cases, Tahmincioglu adds, the first person to see your application is a human resources manager, who may not know much about the dense list of computer programs and technical projects on your résumé. The cover letter can be an opportunity to draw them in with a personal touch.
What Your Cover Letter Says About You
The main advantage of a cover letter is its ability to be customized. Some hiring managers see it as a way to assess your dedication to and qualifications for a specific position.
“A cover letter, especially one that is customized to the position tells me the person is actually applying for this position. This person cares enough to write something that applies — not just a blanket response of résumés to a bunch of jobs,” says Patrick Chaupham, senior vice president of digital communications at public relations agency Weber Shandwick.
In fact, it’s the lack of tailored and interesting cover letters that keeps Ryan Goff, director of social media marketing at advertising and public relations agency MGH, from reading them. “We want to be wow’ed, and the cut-and-paste cover letter will never do the trick,” he says. “Know your audience and, in doing so, give us something that would impress.”
Top Cover Letter Tips
Here are the top four cover letter tips from the career experts we interviewed:
- “Find someone, even a long-lost relative, who can refer you. There is nothing better to open doors than this cover-letter opening line: ‘So-and-so suggested I send you my résumé….’”
- Eve Tahmincioglu, MSNBC career columnist - “Focus on your résumé. If it’s strong enough, there won’t be the need for the cover letter.”
- Ryan Goff, director of social media marketing, MGH - “Do your homework on the company and try to connect with the recruiters.”
- Mark O’Connor, staffing manager, Tesoro - “Be concise. Be relevant.”
- Patrick Chaupham, senior vice president of digital communications, Weber Shandwick
Conclusion
A cover letter is still valuable — as long as it’s done right. Like Goff said, the key is to know your audience. If you’re applying to a company that has dedicated technical recruiters spending 90% of their time on LinkedIn, connect with them there. If you’re working with a general human resources manager, use the cover letter to be relatable by showing off your personality and creativity. No matter what your approach, be clear about your passion for the particular position and/or company. Hiring managers won’t be excited about you unless you’re excited about them.
Social Media Job Listings
Every week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we’ve selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!
- Freelance Social Media and Digitial Marketing Expert at Kuhn Projects in New York, NY.
- Social Media Strategist Superstar at meebee in San Francisco, CA.
- Social Media Manager at FilmBuff in New York, NY.
More Job Search Resources from Mashable:
- HOW TO: Land a Job at 9 Hot Startups
- Top 5 Online Communities for Starting Your Career
- HOW TO: Land a Business Development Job
- Top 5 Tips for Creating Impressive Video Resumes
- 19 Resources to Help You Land a Job in 2011
Images courtesy of iStockphoto, mrPliskin and wdstock
Hell yeah you can have a fin Jimmy Wales
Read this short statement from Wikipedia founder Jimmy Wales and then look at how Wikipedia give us such detailed description of a "fin" or a US five dollar bill which is what Jimmy's asking me (and you) to toss in the tip jar to his wonderful site which has replaced those od Funk & Wagnels in the basement. Mind you his site has been totally free and remains so....I know I've gotten WAY more than $5.00 (a fin)'s worth out of Wikipedia.com How about you? Your kids for homework?
Check out...Jimmy knows exactly what he's aking for...LOL....so he gets mine...how about yours??
United States five-dollar bill
 |
This article needs additional citations for verification. Please help improve this article by adding citations toreliable sources. Unsourced material may be challenged and removed. (August 2009) |
The United States five-dollar bill or fiver ($5) is a denomination of United States currency. The $5 bill currently features U.S. President Abraham Lincoln's portrait on the front and the Lincoln Memorial on the back. All $5 bills issued today are Federal Reserve Notes. Five dollar bills are delivered by Federal Reserve Banks in red straps.
The $5 bill is sometimes nicknamed a "fin". The term has German/Yiddish roots and is remotely related to the English"five", but it is far less common today than it was in the late 19th and early 20th centuries.
The Bureau of Engraving and Printing says the average life of a $5 bill in circulation is 16 months before it is replaced due to wear. Approximately 6% of all paper currency produced by the U.S. Treasury's Bureau of Engraving and Printing in 2009 were $5 bills.[1]
Contents[hide] |
[edit]The redesigned $5 bill
The redesigned $5 bill was unveiled on September 20, 2007, and was issued on March 13, 2008. New and enhanced security features make it easier to check the new $5 bill and more difficult for potential counterfeiters to reproduce. The redesigned $5 bill has:
- Watermarks: There are now two watermarks on the redesigned $5 bill. A large number "5" watermark is located in a blank space to the right of the portrait replacing the previous watermark portrait of President Lincoln found on the older design $5 bills. A second watermark — a new column of three smaller "5"s — has been added to the new $5 bill design and is positioned to the left of the portrait.
- Security thread: The embedded security thread runs vertically and is now located to the right of the portrait on the redesigned $5 bill. The letters "USA" followed by the number "5" in an alternating pattern are visible along the thread from both sides of the bill. The thread glows blue when held under ultraviolet light (blacklight).[2]
[edit]Design features
The new $5 bills remain the same size and use the same—but enhanced—portraits and historical images. The most noticeable difference in the redesigned $5 bill is the addition of light purple in the center of the bill, which blends into gray near the edges.
Similar to the recently redesigned $10, $20 and $50 bills, the new $5 bill features an American symbol of freedom printed in the background: The Great Seal of the United States, an eagle and shield, is printed in purple in the background of the bill's front side.
[edit]Additional design elements
- On the back of the bill, a larger, purple number "5" appears in the lower right corner to help those with visual impairments to distinguish the denomination. This large "5" also includes the words "USA FIVE" in tiny white letters.
- The oval borders around President Lincoln's portrait on the front, and the Lincoln Memorial vignette on the back have been removed. Both engravings have been enhanced.
- An arc of purple stars surrounds the portrait and The Great Seal on the front of the bill, and small yellow "05"s are printed on the front and back of the bill.
- Small yellow "05"s are printed to the left of the portrait on the front of the bill and to the right of the Lincoln Memorial vignette on the back. The zeros in the "05"s form a "EURion constellation" to prevent photocopying of the bill.
[edit]Other features
- Microprinting: Because they are so small, microprinted words are hard to replicate. The redesigned $5 bill features microprinting, which is the engraving of tiny text, on the front of the bill in three areas: the words “FIVE DOLLARS” can be found repeated inside the left and right borders of the bill; the words “E PLURIBUS UNUM” appear at the top of the shield within the Great Seal; and the word “USA” is repeated in between the columns of the shield. On the back of the bill the words “USA FIVE” appear along one edge of the large purple "5".
[edit]More Information
- Interactive graphic from Portfolio.com Shows the design features and history of the $5 bill. Also, compares security features to that of the Euro.
- Bureau of Engraving and Printing Web site
- Board of Governors of the Federal Reserve Web site
- U.S. Secret Service Web site
[edit]Large size note history
(approximately 7.4218 × 3.125 in ≅ 189 × 79 mm)
- 1861: The first $5 bill was issued as a Demand Note with a small portrait of Alexander Hamilton on the right and anallegorical statue representing freedom on the left side of the obverse.
- 1862: The first $5 United States Note was issued with a face design similar to the previous Demand Note and a completely revised reverse.
- 1869: A new $5 United States Note was issued with a small portrait of Andrew Jackson on the left and a vignette of a pioneer family in the middle.
- 1870: National Gold Bank Notes were issued specifically for payment in gold coin by participating banks. The obverse featured vignettes of Christopher Columbus sighting land and Columbus with an Indian Princess; the reverse featured US gold coins.
- 1875: The series 1869 United States Note was revised. The green tinting that was present on the obverse was removed and the design on the reverse was completely changed.
- 1886: The first $5 Silver Certificate was issued with a portrait of Ulysses S. Grant on the obverse and five Morgan silver dollars on the reverse.
- 1890: Five-dollar Treasury or "Coin Notes" were issued and given for government purchases of silver bullion from the silver mining industry. The reverse featured an ornate design that occupied almost the entire note.
- 1891: The reverse of the 1890 Treasury Note was redesigned because the treasury felt that it was too "busy" which would make it too easy to counterfeit.
- 1891: The reverse of the 1886 Silver Certificate was revised; the 5 Morgan silver dollars were removed.
- 1896: The famous "Educational Series" Silver Certificate was issued. The entire obverse was covered with artwork representing electricity and the reverse featured portraits of Ulysses Grant and Phillip Sheridan.
- 1899: A new $5 silver certificate with a portrait of Running Antelope on the face was issued.
1923 $5 "porthole" silver certificate
- 1914: The first $5 Federal Reserve Note was issued with a portrait of Lincoln on the obverse and vignettes of Columbus sighting land and the Pilgrim's landing on the reverse. The note initially had a red treasury seal and serial numbers; however, they were changed to blue.
- 1915: Federal Reserve Bank Notes (not to be confused with Federal Reserve Notes) were issued by 5 Federal Reserve Banks. The obverse was similar to the 1914 Federal Reserve Notes, except for large wording in the middle of the bill and a portrait with no border on the left side of the bill. Each note was an obligation of the issuing bank and could only be redeemed at the corresponding bank.
- 1918: The 1915 Federal Reserve Bank Note was re-issued under series 1918 by 11 Federal Reserve banks.
- 1923: The $5 silver certificate was redesigned; it was nicknamed a "porthole" note due to the circular wording of THE UNITED STATES OF AMERICA around Lincoln's portrait. The reverse featured the Great Seal of the United States.
[edit]Small size note history
(6.14 × 2.61 in ≅ 156 × 66 mm)
- 1929: Under Series of 1928, all small-sized notes carried a standardized design. All $5 bills would feature a portrait of Lincoln, the same border design on theobverse, and the Lincoln Memorial on the reverse. The $5 bill was issued as a United States Note with a red seal and serial numbers and as a Federal Reserve Note with a green seal and serial numbers.
- 1933: As an emergency response to the Great Depression, additional money was pumped into the American economy through Federal Reserve Bank Notes. This was the only small-sized $5 bill that had a different border design. The serial numbers and seal on it were brown
- 1934: The redeemable in gold clause was removed from Federal Reserve Notes due to the U.S. withdrawing from thegold standard.
- 1934: The first $5 Silver Certificates were issued with a blue seal and serial numbers along with a blue numeral 5 on the left side of the obverse.
- 1942: Special World War II currency was issued. HAWAII was overprinted on the front and back of the $5 Federal Reserve Note; the serial numbers, and seal, were changed to brown from green. This was done so that the currency could be declared worthless if there was a Japanese invasion. A $5 silver certificate was printed with a yellow instead of blue treasury seal; these notes were for U.S. troops in North Africa. These notes, too, could be declared worthless if seized by the enemy.
- 1950: Many minor aspects on the obverse of the $5 Federal Reserve Note were changed. Most noticeably, the treasury seal, gray word FIVE, and the Federal Reserve Seal were made smaller; also, the Federal Reserve seal had spikes added around it.
- 1953: New $5 United States Notes and Silver Certificates were issued with a gray numeral 5 on the left side of the bill and the gray word FIVE with a blue seal imprinted over it on the right and blue serial numbers.
- 1963: Both the $5 United States Note and Federal Reserve Note were revised with the motto IN GOD WE TRUST added to the reverse and WILL PAY TO THE BEARER ON DEMAND removed from the obverse. Also, the obligation on the Federal Reserve Note was changed to its current wording, THIS NOTE IS LEGAL TENDER FOR ALL DEBTS PUBLIC AND PRIVATE.
- 1967: Production of the $5 United States Note ends.
- 1969: The $5 bill began using the new treasury seal with wording in English instead of Latin.
- 1993: The first new-age anti-counterfeiting measures were introduced with microscopic printing around Lincoln's portrait and a plastic security strip on the left side of the bill.
- May 24, 2000: To combat evolving counterfeiting, a new $5 bill was issued under series 1999 whose design was similar in style to the $100, $50, $20, and $10 bills that had all undergone previous design changes. The $5 bill, however, does not feature color-shifting ink like all the other denominations.
- June 28, 2006: The BEP announced plans to redesign the $5 note, likely with similar features as newer $10, $20, and $50 notes.
- September 20, 2007: The BEP revealed the redesigned $5 note to the public.
- March 13, 2008: The redesigned $5 note enters circulation.
- May 2011: The 2009 Series Rios/Geithner Next Printing $1, $5, $10, $20, $50, and $100 All Dollar Bill.
[edit]Reverse side
The back of the five-dollar bill features sections of the bill that are blanked out when viewed in the infrared spectrum.
[edit]References
- ^ "Money Facts". Bureau of Engraving and Printing.
- ^ About the new $5 bill
- Wilhite, Robert (1998). Standard Catalog of United States Paper Money (17th ed). Krause Pubns Inc. ISBN 0873416538.
- Hudgeons, Thomas (2005). The Official Blackbook Price Guide to U.S. Paper Money 2006, Edition #38. House of Collectibles.ISBN 1400048451.
- Friedberg, Arthur; Ira Friedberg, David Bowers (2005). A Guide Book Of United States Paper Money: Complete Source for History, Grading, and Prices (Official Red Book). Whitman Publishing. ISBN 0794817866.
- Honest Abe to Get Makeover on $5 Bill (AP via Federal News Radio)
|
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Hell yeah you can have a fin Jimmy Wales
Read this short statement from Wikipedia founder Jimmy Wales and then look at how Wikipedia give us such detailed description of a "fin" or a US five dollar bill which is what Jimmy's asking me (and you) to toss in the tip jar to his wonderful site which has replaced those od Funk & Wagnels in the basement. Mind you his site has been totally free and remains so....I know I've gotten WAY more than $5.00 (a fin)'s worth out of Wikipedia.com How about you? Your kids for homework?
Check out...Jimmy knows exactly what he's aking for...LOL....so he gets mine...how about yours??
United States five-dollar bill
|
|
This article needs additional citations for verification. Please help improve this article by adding citations toreliable sources. Unsourced material may be challenged and removed. (August 2009) |
The United States five-dollar bill or fiver ($5) is a denomination of United States currency. The $5 bill currently features U.S. President Abraham Lincoln's portrait on the front and the Lincoln Memorial on the back. All $5 bills issued today are Federal Reserve Notes. Five dollar bills are delivered by Federal Reserve Banks in red straps.
The $5 bill is sometimes nicknamed a "fin". The term has German/Yiddish roots and is remotely related to the English"five", but it is far less common today than it was in the late 19th and early 20th centuries.
The Bureau of Engraving and Printing says the average life of a $5 bill in circulation is 16 months before it is replaced due to wear. Approximately 6% of all paper currency produced by the U.S. Treasury's Bureau of Engraving and Printing in 2009 were $5 bills.[1]
Contents[hide] |
[edit]The redesigned $5 bill
The redesigned $5 bill was unveiled on September 20, 2007, and was issued on March 13, 2008. New and enhanced security features make it easier to check the new $5 bill and more difficult for potential counterfeiters to reproduce. The redesigned $5 bill has:
- Watermarks: There are now two watermarks on the redesigned $5 bill. A large number "5" watermark is located in a blank space to the right of the portrait replacing the previous watermark portrait of President Lincoln found on the older design $5 bills. A second watermark — a new column of three smaller "5"s — has been added to the new $5 bill design and is positioned to the left of the portrait.
- Security thread: The embedded security thread runs vertically and is now located to the right of the portrait on the redesigned $5 bill. The letters "USA" followed by the number "5" in an alternating pattern are visible along the thread from both sides of the bill. The thread glows blue when held under ultraviolet light (blacklight).[2]
[edit]Design features
The new $5 bills remain the same size and use the same—but enhanced—portraits and historical images. The most noticeable difference in the redesigned $5 bill is the addition of light purple in the center of the bill, which blends into gray near the edges.
Similar to the recently redesigned $10, $20 and $50 bills, the new $5 bill features an American symbol of freedom printed in the background: The Great Seal of the United States, an eagle and shield, is printed in purple in the background of the bill's front side.
[edit]Additional design elements
- On the back of the bill, a larger, purple number "5" appears in the lower right corner to help those with visual impairments to distinguish the denomination. This large "5" also includes the words "USA FIVE" in tiny white letters.
- The oval borders around President Lincoln's portrait on the front, and the Lincoln Memorial vignette on the back have been removed. Both engravings have been enhanced.
- An arc of purple stars surrounds the portrait and The Great Seal on the front of the bill, and small yellow "05"s are printed on the front and back of the bill.
- Small yellow "05"s are printed to the left of the portrait on the front of the bill and to the right of the Lincoln Memorial vignette on the back. The zeros in the "05"s form a "EURion constellation" to prevent photocopying of the bill.
[edit]Other features
- Microprinting: Because they are so small, microprinted words are hard to replicate. The redesigned $5 bill features microprinting, which is the engraving of tiny text, on the front of the bill in three areas: the words “FIVE DOLLARS” can be found repeated inside the left and right borders of the bill; the words “E PLURIBUS UNUM” appear at the top of the shield within the Great Seal; and the word “USA” is repeated in between the columns of the shield. On the back of the bill the words “USA FIVE” appear along one edge of the large purple "5".
[edit]More Information
- Interactive graphic from Portfolio.com Shows the design features and history of the $5 bill. Also, compares security features to that of the Euro.
- Bureau of Engraving and Printing Web site
- Board of Governors of the Federal Reserve Web site
- U.S. Secret Service Web site
[edit]Large size note history
(approximately 7.4218 × 3.125 in ≅ 189 × 79 mm)
- 1861: The first $5 bill was issued as a Demand Note with a small portrait of Alexander Hamilton on the right and anallegorical statue representing freedom on the left side of the obverse.
- 1862: The first $5 United States Note was issued with a face design similar to the previous Demand Note and a completely revised reverse.
- 1869: A new $5 United States Note was issued with a small portrait of Andrew Jackson on the left and a vignette of a pioneer family in the middle.
- 1870: National Gold Bank Notes were issued specifically for payment in gold coin by participating banks. The obverse featured vignettes of Christopher Columbus sighting land and Columbus with an Indian Princess; the reverse featured US gold coins.
- 1875: The series 1869 United States Note was revised. The green tinting that was present on the obverse was removed and the design on the reverse was completely changed.
- 1886: The first $5 Silver Certificate was issued with a portrait of Ulysses S. Grant on the obverse and five Morgan silver dollars on the reverse.
- 1890: Five-dollar Treasury or "Coin Notes" were issued and given for government purchases of silver bullion from the silver mining industry. The reverse featured an ornate design that occupied almost the entire note.
- 1891: The reverse of the 1890 Treasury Note was redesigned because the treasury felt that it was too "busy" which would make it too easy to counterfeit.
- 1891: The reverse of the 1886 Silver Certificate was revised; the 5 Morgan silver dollars were removed.
- 1896: The famous "Educational Series" Silver Certificate was issued. The entire obverse was covered with artwork representing electricity and the reverse featured portraits of Ulysses Grant and Phillip Sheridan.
- 1899: A new $5 silver certificate with a portrait of Running Antelope on the face was issued.
1923 $5 "porthole" silver certificate
- 1914: The first $5 Federal Reserve Note was issued with a portrait of Lincoln on the obverse and vignettes of Columbus sighting land and the Pilgrim's landing on the reverse. The note initially had a red treasury seal and serial numbers; however, they were changed to blue.
- 1915: Federal Reserve Bank Notes (not to be confused with Federal Reserve Notes) were issued by 5 Federal Reserve Banks. The obverse was similar to the 1914 Federal Reserve Notes, except for large wording in the middle of the bill and a portrait with no border on the left side of the bill. Each note was an obligation of the issuing bank and could only be redeemed at the corresponding bank.
- 1918: The 1915 Federal Reserve Bank Note was re-issued under series 1918 by 11 Federal Reserve banks.
- 1923: The $5 silver certificate was redesigned; it was nicknamed a "porthole" note due to the circular wording of THE UNITED STATES OF AMERICA around Lincoln's portrait. The reverse featured the Great Seal of the United States.
[edit]Small size note history
(6.14 × 2.61 in ≅ 156 × 66 mm)
- 1929: Under Series of 1928, all small-sized notes carried a standardized design. All $5 bills would feature a portrait of Lincoln, the same border design on theobverse, and the Lincoln Memorial on the reverse. The $5 bill was issued as a United States Note with a red seal and serial numbers and as a Federal Reserve Note with a green seal and serial numbers.
- 1933: As an emergency response to the Great Depression, additional money was pumped into the American economy through Federal Reserve Bank Notes. This was the only small-sized $5 bill that had a different border design. The serial numbers and seal on it were brown
- 1934: The redeemable in gold clause was removed from Federal Reserve Notes due to the U.S. withdrawing from thegold standard.
- 1934: The first $5 Silver Certificates were issued with a blue seal and serial numbers along with a blue numeral 5 on the left side of the obverse.
- 1942: Special World War II currency was issued. HAWAII was overprinted on the front and back of the $5 Federal Reserve Note; the serial numbers, and seal, were changed to brown from green. This was done so that the currency could be declared worthless if there was a Japanese invasion. A $5 silver certificate was printed with a yellow instead of blue treasury seal; these notes were for U.S. troops in North Africa. These notes, too, could be declared worthless if seized by the enemy.
- 1950: Many minor aspects on the obverse of the $5 Federal Reserve Note were changed. Most noticeably, the treasury seal, gray word FIVE, and the Federal Reserve Seal were made smaller; also, the Federal Reserve seal had spikes added around it.
- 1953: New $5 United States Notes and Silver Certificates were issued with a gray numeral 5 on the left side of the bill and the gray word FIVE with a blue seal imprinted over it on the right and blue serial numbers.
- 1963: Both the $5 United States Note and Federal Reserve Note were revised with the motto IN GOD WE TRUST added to the reverse and WILL PAY TO THE BEARER ON DEMAND removed from the obverse. Also, the obligation on the Federal Reserve Note was changed to its current wording, THIS NOTE IS LEGAL TENDER FOR ALL DEBTS PUBLIC AND PRIVATE.
- 1967: Production of the $5 United States Note ends.
- 1969: The $5 bill began using the new treasury seal with wording in English instead of Latin.
- 1993: The first new-age anti-counterfeiting measures were introduced with microscopic printing around Lincoln's portrait and a plastic security strip on the left side of the bill.
- May 24, 2000: To combat evolving counterfeiting, a new $5 bill was issued under series 1999 whose design was similar in style to the $100, $50, $20, and $10 bills that had all undergone previous design changes. The $5 bill, however, does not feature color-shifting ink like all the other denominations.
- June 28, 2006: The BEP announced plans to redesign the $5 note, likely with similar features as newer $10, $20, and $50 notes.
- September 20, 2007: The BEP revealed the redesigned $5 note to the public.
- March 13, 2008: The redesigned $5 note enters circulation.
- May 2011: The 2009 Series Rios/Geithner Next Printing $1, $5, $10, $20, $50, and $100 All Dollar Bill.
[edit]Reverse side
The back of the five-dollar bill features sections of the bill that are blanked out when viewed in the infrared spectrum.
[edit]References
- ^ "Money Facts". Bureau of Engraving and Printing.
- ^ About the new $5 bill
- Wilhite, Robert (1998). Standard Catalog of United States Paper Money (17th ed). Krause Pubns Inc. ISBN 0873416538.
- Hudgeons, Thomas (2005). The Official Blackbook Price Guide to U.S. Paper Money 2006, Edition #38. House of Collectibles.ISBN 1400048451.
- Friedberg, Arthur; Ira Friedberg, David Bowers (2005). A Guide Book Of United States Paper Money: Complete Source for History, Grading, and Prices (Official Red Book). Whitman Publishing. ISBN 0794817866.
- Honest Abe to Get Makeover on $5 Bill (AP via Federal News Radio)
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Your Email To-Do List For 2012
Some of these are tactics that will help you keep up with your competitors, while others could move you ahead of the pack. All are designed to help you deliver a more effective email program -- and, ultimately, achieve your business goals.
List Growth/Data Capture
- Investigate new options and channels that help you acquire more new subscribers and associated data you can use to fine-tune your messages, such as the following:
o Location-based opt-ins using social programs like Foursquare, in-store tablets or kiosks and QR codes on store signage.
o Opting in via SMS text message.
o Social sign-in (subscribers opt in quickly via a social network without filling out innumerable data fields).
o Progressive forms that gather data gradually over a series of prompting emails.
o Optimized preference centers that enable more sophisticated targeting based on demographics and interests.
